To be identified as the new 'must-have' for numerous European hotels.

ELEMENT_RY is a range of cosmetic products defined as both accessible and desirable. Its goal: to become the essential brand for 3 and 4-star hotels in Europe. For our client, we envisioned the entire brand, from its concept to its name, and the products took shape and came to life in a universe that is refreshing, elegant, and distinctive.